Digital marketing is booming in India, with amazing career prospects for aspiring digital media professionals. Bangalore, Chennai, Delhi are the top Indian cities for those seeking employment in the digital marketing field. SEO, SMM, and Content Marketing are three of the most valued skills in the Indian digital marketing job market today.
The job of a digital marketing specialist is to develop, plan, and execute various digital marketing campaigns for a company or client’s business. These include both organic SEO & paid PPC campaigns – whatever is suitable for the specific business. Most digital marketing jobs will require a valid certification in Google Analytics and Adwords. Marketing specialists also must map strategies to enhance the usability, content, and design of websites for optimum traffic pull. Another very important aspect of the job is to monitor and report progress from digital marketing campaigns; these professionals would help businesses attain maximum ROI with their digital marketing campaigns.
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The leading digital marketing companies usually follow a one-to-one service with clients to ensure the best possible attention for every project. Thus, each client receives a specific manager for their particular digital marketing account who handles everything about the digital marketing campaign for that specific client, as per typical marketing requirements of the client’s business.
The job responsibilities include creation and management of AdWords campaigns, development and execution of tailored SEO strategies, and thorough monitoring of campaigns through Google Analytics. In most cases, digital account managers are required to follow a weekly monitoring schedule to check the pitfalls of the campaign over time. They should be in regular communication with their client to keep them updated about the status of their project/campaign. Apart from helping clients, a digital account manager also assists the sales staff of their company in initial meetings and negotiations with prospective customers.