How To Build Brand Recognition With Promotional Gifts

All businesses need to build brand recognition in order to be successful. Brand recognition entails more than just having customers know your company name. It also boils down to how you can make your brand stand out from the crowd. By adding promotional products to your marketing plan, you give yourself an edge over the competition. This is especially true if you take the time to research which promotional items your customers will be most attracted to and then offer those. This approach ensures, if a customer is torn between your company and a competitor’s, your promotional program will be just the thing to help them with their decision to purchase from your company.

According to surveyed customers, 52% view a company more favorably when they offer an incentive, and reward their customers with a promotional product or a popular gift card like Visa or Amazon, and almost 50% of those customers said they use those promotional products daily.

Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years.

Now that advertising on the internet provides such great detail on tracking the results of advertising, it is important to show that promotional products and branded gifts have a positive effect on your brand and sales.

The British Promotional Merchandise Association (BPMA) has conducted several surveys and done research that provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and increase in sales.

In addition to brand awareness and better sales, this form of advertising yields a better return on investment.

However, marketing and advertising executives also report that they often use branded merchandise in product giveaways, combining it with a call to action.

In whatever way you decide to use promotional products in your advertising campaign, they will certainly likely to help you build brand awareness and increase sales for your company.