Live Football Streaming was the name given to the project and computer system created and utilized by PA Sport to collect Real-Time Statistics from major English & Scottish Football Matches and distribute to most leading media organizations. The basis for Football Live was to have a representative of the Press Association (FBA - Football Analyst) at every ground. Throughout the whole match, they would stay on an open line on a mobile phone, continually relaying in the real-time statistical information for every: This information would be entered in real-time and passed to our media customers. And Live streaming refers to online streaming media simultaneously recorded and broadcast in real-time. It is often referred to only as football streaming. However, this abbreviated term is ambiguous because "streaming" may see to any media delivered and played back simultaneously without requiring a wholly downloaded file. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but not live-streamed.