arranged one after the other and each one dedicated

Fashion, home design, art gallery, outdoor, kitchen lab, pet shop, spa. The first street shop concept arrives in Rome, bringing together commercial activities of artists and creatives in a space entirely dedicated to art and design, in various forms. Let's talk about Fòndaco Roma (official site). An innovative project that manages to combine past and present, the idea of the artisan workshop with the novelties of contemporary art. Fòndaco Roma develops along Via della Frezza, right in the center, close to Antonio Canova's atelier.
Not only the shops, arranged one after the other and each one dedicated to a sector, from fashion to music, passing through gastronomy, are part of the project. In fact, it is also part of the urban furnishings. Vases lace designer wedding dresses, plants and benches that you find along the way, are part of Fòndaco Rome. As well as the red carpet that, on the occasion of the Film Festival, has covered the sampietrini of via della Frezza, hosting lifestyle events and giving a touch of class to the already sophisticated concept of street shop concept. The redevelopment of the road is part of the "Roma sei Mia" Project. Fòndaco gave his contribution, widening the sidewalks, making the street pedestrian, giving new life to the flooring and buying the urban furniture.

The project was conceived and implemented, in about two years, by Alessandra Marino, architect and entrepreneur known in the panorama of Roman restaurants for having given life to Gusto. It is a local, located in Piazza Augusto Imperatore, multifunctional, which houses restaurant plus size wedding dress sleeves, pizzeria, wine bar, bookshop, shop. Fòndaco Roma presents itself as an evolution of this project, a second chapter that the architect wanted to write in the great lifestyle book of the capital.

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The name "Fòndaco" literally means "house-warehouse", indicating the buildings that in the past carried out warehouse functions and often also accommodation for merchants. It is precisely on this old meaning that the Fòndaco Roma project develops. The concept of "warehouse" in fact, contains all the activities related to shopping, such as the boutique, fabrics and linen, the pet shop, the bookshop, household items, food, fishmonger, tea room, the chocolate shop, the cocktail bar, the barber shop, the spa.