Why You Should Purchase Promotional Product For Your Consumer?

Every day you hear about a new endurance race, a new music festival or a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?

Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them. Promotional Products Work.

One of the more staggering statistics on branded promotional products uncovered is on how they can change buyer habits. Many consumers are willing to switch their brand in order to receive a free promotional gift.

This means that advertising “free gift with purchase” can be a promotional or branded item. Consumers are much more likely to keep free branded items than they were several years ago.

When asked about re-gifting promotional products, some even said they would give away a promotional product they received to someone else as a gift. One of the main reasons that consumers keep promotional gifts is because they find them useful.

In whatever way you decide to use promotional products in your advertising campaign, they will certainly likely to help you build brand awareness and increase sales for your company.